AI & Automation Disclosure

The Wall is a database-driven directory, and we are direct about how it is made:

• Profile text is machine-composed from verified data. The About sections, quick facts, and Q&A on each profile are generated from that company's stored record — its own published descriptions, its provider-declared directory data, and its category classification. Templates assemble facts; they do not invent them.
• No fabricated specifics. Where a fact (pricing, address, founding year) is not published in our sources, profiles say so plainly rather than guessing. Case studies, client results, and certifications are never AI-generated and remain empty until a provider supplies them through a claimed listing.
• Quoted material is attributed. When a profile quotes a company's own words, the quote's source (its website or its Clutch profile) is stated on the page.
• Automation in curation. Site liveness checks, US-location checks, deduplication, and data refreshes are automated. Selection standards and category taxonomy are human decisions.

Questions about how a specific profile was compiled: support@misspepper.ai.