Acxiom Salesforce Practice

Check that a PR firm lists media relations or press work in its own service list before you sign. The directory lists Acxiom Salesforce Practice as a public relations agency, but its own words describe an IT services and IT consulting company, and its Google listing shows analytics and attribution work.

PR and consulting firms generally bill retainers or project fees, so ask for a written fee structure that lists the deliverables it covers. The directory has no pricing for Acxiom Salesforce Practice, and its Google Business Profile lists 7 services in total.

The directory does not list a founding year for Acxiom Salesforce Practice, so check the firm's current site for dates. It publishes 10 case studies on its site, and the most recent ones show whether the work is current.

Ask for a written scope that maps each service to a deliverable you will receive. Its Google Business Profile lists services including Campaign Measurement, Identity Resolution Solutions, and Strategy Consulting, so match those to your goals.

The directory's record places it in Portsmouth, NH. Google categorizes it as a media company, which does not match its IT services description, so verify the firm's core business before hiring.