Catchword
Creative Strategy / Brand & IdentityBranding and identity agency based in Oakland, CA.
“Catchword is a top-rated naming agency with over 25 years of experience in creating premium brand names & visual identities for enterprise clients around the world.”
AS DESCRIBED ON ITS WEBSITEAS PUBLISHED BY THE FIRM AND ITS PUBLIC PROFILES · FULL DATA SHEET
Visit website ↗Summary
Catchword is a brand & identity agency in The Wall's Creative Strategy index, based in Oakland, CA. Executives can review its capabilities, published engagement data, and start contact directly through its website at catchwordbranding.com.
Key facts about Catchword: operating since 1998; team of 10 - 49; minimum project $10,000+; average rate $300+ / hr; rated 5 out of 5 across 116 Clutch reviews; rated 5 out of 5 across 11 Google reviews; 19 published services.
About Catchword
Catchword is a brand & identity agency in the Creative Strategy section of The Wall, based in Oakland, CA. Branding and identity agency based in Oakland, CA.
Published figures put Catchword at operating since 1998, a team of 10 - 49, a published minimum project of $10,000+, an average rate band of $300+ / hr.
In its own words on Google: “Catchword is the world's leading naming and branding agency, with offices in the San Francisco Bay Area and New York City. Since 1998, we have worked with over 500 companies across sectors, while pioneering many naming best practices. We are experts in every aspect of name development, including naming strategy and architecture, product and company naming, and linguistic and trademark screening. Our client engagements range from quick-turnaround projects with startups to retainer relationships with multiple Fortune 500 clients. We look forward to hearing about your naming need.”
Quick facts
- FOCUS
- Creative Strategy · Brand & Identity. Google lists it as branding agency, marketing consultant.
- FEE STRUCTURE
- Minimum project $10,000+ · avg. rate $300+ / hr (per its Clutch profile).
- DECLARED
- wheelchair accessible entrance
Services Catchword publishes
Brand Architecture · Branding Agency · Company And Product Naming · Corporate Identity & Branding · Domain Names · Linguistic Analysis · Logo & Wordmark Design · Name Development · Naming & Branding · Naming Architecture · Presentation Template Development · Product Marketing · Product Naming · Sales Sheet Development · Service Naming · Style Guide Development · Taglines · Trademarks · Visual Identity
19 services as published on its Google Business Profile.
Where Catchword sits in the index
- Rate band $300+: shared by 9 of the 753 Creative Strategy firms that publish one; 0% publish a higher band.
- Minimum project $10,000+: shared by 246 of the 830 Creative Strategy firms that publish one; 27% publish a higher band.
- Team size 10 - 49: shared by 437 of the 912 Creative Strategy firms that publish one; 19% publish a higher band.
- Founded 1998: older than 87% of the 906 Creative Strategy firms that publish a founding year.
- Clutch rating 5/5 across 116 reviews; 730 of 1,184 Creative Strategy firms carry a Clutch rating at all.
- 192 Creative Strategy firms in the index list CA as home state, 7 of them in Oakland.
Computed from The Wall's 3,460 listings at build time. Shares, not rankings.
Reviews on record
5★ 11 · 4★ 0 · 3★ 0 · 2★ 0 · 1★ 0
Reviewers on Google mention creative (7), team (3).
“Catchword exceeded all timelines and deliverables, impressing the client with their creativity, commitment, and strategic thinking. Their proactive communication and collaborative approach made them feel like an extension of the client's team. They were consistently focused on high-quality work.”
CLUTCH REVIEW · Branding · Aug 14, 2026
“Catchword delivered a new brand name and identity that met the client's expectations. The client was pleased with the quality of the work and the team's creativity. Catchword met the timeline and communicated effectively through virtual meetings, emails, and messages.”
CLUTCH REVIEW · Branding, Logo · Oct 2, 2025
“Catchword successfully delivered a naming strategy, hundreds of name options, and a structured naming convention within the original scope and timeline. The team consistently delivered on time, adapted to changes, and responded with a positive attitude. Their creativity and support stood out.”
CLUTCH REVIEW · Branding, Marketing Strategy, Other Marketing · Jun 6, 2025
Ratings as published on Google and Clutch. The Wall collects no reviews of its own.
Web footprint
Catchword publishes 10 case studies on its site and names Macmillan Learning, Finance company rebranding, Denim, Company and platform naming among its clients.
Traffic and keyword figures are DataForSEO estimates for US Google; the stack is read from the live site.
On the record
- HOURS
- mon to fri, 9am to 5pm
- PROFILES
- LINKEDIN SPECIALTIES
- Company Naming, Product Naming, Product Descriptors, Naming Strategy, Brand Architecture, Taglines, Linguistic Analysis, Trademark Screening, Domain Names, URL Negotiations, Branding, Visual Identity
Searched alongside Catchword
CSTMR Fintech Marketing Agency · Digital Entrepreneurs Organization · Content 4 commerce · Wiki Creators LLC
Businesses Google shows next to this one. Listed for orientation, not endorsement.
Questions people ask about Catchword
Q.01How much does Catchword cost?
Clutch lists Catchword at $300+ / hr with a minimum project of $10,000+. This listing does not show a fixed package price, so ask for a scoped proposal that prices naming, identity, and trademark screening separately.
Q.02How should I choose Catchword for a naming project?
Ask for naming work done for companies at your stage, and confirm whether trademark screening is included. Catchword has 116 reviews on Clutch with a 5 of 5 rating, and its site names clients including Macmillan Learning.
Q.03What role does Catchword play for a brand?
Catchword works as a brand and identity agency, handling naming, brand architecture, and logo design. Its Google profile lists 19 services, and its site says it has over 25 years of experience.
Q.04How does working with Catchword go, step by step?
This listing does not describe Catchword's process. Ask for a written timeline with named phases and approval points before you sign. A Clutch reviewer says Catchword exceeded all timelines and deliverables.
Q.05What kinds of branding work does Catchword do?
LinkedIn lists Company Naming, Product Naming, Taglines, Linguistic Analysis, and Trademark Screening as specialties. Google lists Logo & Wordmark Design and Corporate Identity & Branding among its 19 services.
Data sheet
- DOMAIN
- catchwordbranding.com
- CATEGORY
- CREATIVE STRATEGY
- SPECIALTY
- BRAND & IDENTITY
- TYPE
- MARKETING AGENCY
- SOLVES
- BRAND IDENTITY AND CREATIVE PERFORMANCE
- TYPICAL BUYER
- CMO / BRAND DIRECTOR
- CLIENT FIT
- $5M-$50M+
- HQ
- OAKLAND, CA
- FOUNDED
- 1998
- TEAM SIZE
- 10 - 49
- MIN PROJECT
- $10,000+
- AVG RATE
- $300+ / hr
- GOOGLE RATING
- 5/5 · 11 reviews
- CLUTCH RATING
- 5/5 · 116 reviews
- STATUS
- LISTED
- PERMALINK
- /c/catchwordbranding.com.html
More creative agencies in California
Catchword is one of 192 creative agencies headquartered in California in The Wall. Compare all 192 by rating, rate, and minimum.
- Sparkhouse, Costa Mesa (5 on Clutch)
- Storm Brain, Carlsbad (5 on Google)
- Levitate Media, San Francisco (4.5 on Google)
- AMARQUEZ, Fresno (4.9 on Google)
- Bop Design, San Diego (5 on Clutch)
Also in Brand & Identity
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