DNA

Creative Strategy / Brand Strategy

Independent creative agency helping ambitious brands create impact across people, business and culture.

“Independent creative agency helping ambitious brands create impact across people, business and culture.”

AS DESCRIBED ON ITS WEBSITE
$100 - $149AVG RATE / HR
50 - 249TEAM SIZE
1998FOUNDED

AS PUBLISHED BY THE FIRM AND ITS PUBLIC PROFILES · FULL DATA SHEET

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Summary

DNA is a brand strategy agency in The Wall's Creative Strategy index. Executives can review its capabilities, published engagement data, and start contact directly through its website at dna.la.

DNA, based in Seattle, WA, serves companies past $5M in revenue with 25 or more employees, typically working with CMO / Brand Director on brand identity and creative performance.

Key facts about DNA: operating since 1998; listed team size 50 - 249; minimum project $5,000+; average rate $100 - $149 / hr.

About DNA

DNA is a brand strategy agency in the Creative Strategy section of The Wall, based in Seattle, WA. Independent creative agency helping ambitious brands create impact across people, business and culture.

Public profile data lists DNA as operating since 1998, a listed team size of 50 - 249, a published minimum project size of $5,000+, an average rate band of $100 - $149 / hr. Providers in this section are typically engaged by CMO / Brand Director to address brand identity and creative performance.

To evaluate DNA, review its capabilities at dna.la, request case material relevant to your revenue band, and start through its own intake process. This profile is compiled from public sources and is not an endorsement.

Quick facts

BEST FOR
Executives at $5M+ companies working through brand identity and creative performance.
FOCUS
Creative Strategy — Brand Strategy.
FEE STRUCTURE
Minimum project $5,000+ · avg. rate $100 - $149 / hr (per its Clutch profile).
ACCESS
Consultations are requested via dna.la.

Questions & answers

Q.01What is DNA and what does it offer?

DNA is a brand strategy agency in the Creative Strategy category. As described on its website: "Independent creative agency helping ambitious brands create impact across people, business and culture."

Q.02Do I need an appointment or consultation to start with DNA?

DNA takes new engagements through its own intake process at dna.la — typically a scheduled discovery or strategy conversation rather than walk-in engagement.

Q.03What are typical working hours at DNA?

DNA, operating from Seattle, WA, does not publish hours in the sources this directory indexes; creative strategy providers typically run standard business weekdays with dedicated coverage during active engagements.

Q.04How is an initial engagement with DNA priced?

DNA publishes a minimum project size of $5,000+ and an average rate band of $100 - $149 / hr on its Clutch profile. Full proposals follow an initial consultation.

Q.05Who is a fit for DNA?

The Wall lists DNA for organizations at $5M+ revenue with 25 or more employees working through brand identity and creative performance, typically engaged by CMO / Brand Director roles. Confirm current client criteria directly with the provider.

Q.06Is weekend support available from DNA?

DNA publishes no weekend-specific availability in indexed sources. In this category, client management typically runs weekdays while automated systems and live campaigns continue around the clock.

Q.07Where is DNA located?

DNA is based in Seattle, WA.

Q.08Who leads DNA and how established is it?

DNA has operated since 1998 and lists a team size of 50 - 249. Leadership bios are published on its website.

Q.09How current is this DNA profile?

This profile was last refreshed recently from public sources — DNA's public website and curated sources. The provider site is always authoritative.

Q.10How do I contact DNA?

Contact DNA through the inquiry form or channels published at dna.la.

Q.11What marketing bottlenecks does DNA solve?

DNA addresses brand identity and creative performance as a brand strategy agency. As described on its website: "Independent creative agency helping ambitious brands create impact across people, business and culture."

Q.12Does DNA run account-based marketing?

ABM specifics vary by firm — DNA publishes its service scope at dna.la.

Q.13How does DNA report pipeline impact?

Reporting norms in this category cover qualified leads, pipeline velocity, acquisition cost, and closed-won attribution; DNA can share its exact dashboard format at intake.

Q.14What industries does DNA serve?

Its own positioning: "Independent creative agency helping ambitious brands create impact across people, business and culture." Confirm vertical focus at dna.la; common verticals in this category include B2B SaaS, professional services, financial services, manufacturing, and healthcare.

Q.15Will we get a dedicated strategist at DNA?

Public profile data lists a team of 50 - 249 at DNA; mid-market engagements in this category typically include a dedicated account lead and senior strategist.

Q.16Does DNA produce creative and content in-house?

Verify in-house versus partnered production directly.

Q.17How long does onboarding with DNA take?

Strategic alignment, audits, and setup in this category generally run two to four weeks before full deployment; DNA can confirm its current timeline.

Q.18Does DNA manage omni-channel paid media?

Channel coverage is published at dna.la; paid programs in this category commonly span search, LinkedIn, and programmatic.

Q.19Is AI search visibility (AEO) part of DNA's scope?

AI answer-engine optimization is increasingly standard in creative strategy scopes; ask DNA how it handles AI search visibility alongside classic SEO.

Q.20How do I request a proposal from DNA?

Request a discovery call at dna.la; most firms respond with a preliminary audit and proposal.

Data sheet

DOMAIN
dna.la
CATEGORY
CREATIVE STRATEGY
SPECIALTY
BRAND STRATEGY
TYPE
MARKETING AGENCY
SOLVES
BRAND IDENTITY AND CREATIVE PERFORMANCE
TYPICAL BUYER
CMO / BRAND DIRECTOR
CLIENT FIT
$5M-$50M+
HQ
SEATTLE, WA
FOUNDED
1998
TEAM SIZE
50 - 249
MIN PROJECT
$5,000+
AVG RATE
$100 - $149 / hr
STATUS
LISTED
PERMALINK
/c/dna.la.html

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