Line One

The directory does not publish pricing for Line One, and no hourly rate or minimum project is listed. Ask for a written proposal that breaks out retainer, project, and media costs before you commit. Compare that proposal against the scope of work, not the monthly total alone.

Ask whether the team has run crisis, media, or thought leadership work in your industry, and who will be your day-to-day contact. LinkedIn lists the firm's team at 2-10 people, so ask how much of the work that small team handles directly.

Its LinkedIn specialties include crisis communications, media training, media relations, thought leadership, social media, and public outreach. The directory files Line One as a brand strategy agency, while its own description calls it a public relations and communications company. Confirm in writing which of these services are in scope for your project.

The directory does not publish how the firm reports results. For PR work, ask for the coverage, placements, and audience reach it will report, and how each one ties to your goals. Its LinkedIn specialties include media relations, so ask for a list of placements from past clients.

The directory lists Line One in Indianapolis, IN. LinkedIn lists the firm as founded in 2017. Ask for the firm's current client list, since the directory shows no named clients or case studies for it.