mParticle

Automation / Customer Data Platform

Customer data platform for unified profiles.

“Smarter strategy. Faster workflows. Stronger outcomes. mParticle is the performance CDP that turns customer data into audiences, actions, and growth.”

AS DESCRIBED ON ITS WEBSITE
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Summary

mParticle is a customer data platform in The Wall's Automation index, based in New York, NY, US. Executives can review its capabilities and start contact directly through its website at mparticle.com.

Key facts about mParticle: team of 501-1000.

About mParticle

mParticle is a customer data platform in the Automation section of The Wall, based in New York, NY, US. Customer data platform for unified profiles.

Published figures put mParticle at a team of 501-1000.

Quick facts

FOCUS
Automation · Customer Data Platform

Web footprint

3,120EST. MONTHLY ORGANIC VISITS
666RANKING KEYWORDS (US)
53BACKLINK RANK / 100

Traffic and keyword figures are DataForSEO estimates for US Google; the stack is read from the live site.

On the record

PROFILES
linkedin · instagram · facebook · twitter
LINKEDIN SPECIALTIES
Customer Data Management, Mobile Data Management, Customer Segmentation, Multiscreen Identity Resolution, Third-Party Data Enrichment, Developer APIs, Real-Time Data Streaming, customer data infrastructure, customer data platform

Questions people ask about mParticle

Q.01How does mParticle work as a customer data platform?

A customer data platform collects data from your sites, apps and tools, then builds unified profiles and audiences that other systems can use. mParticle describes itself as a performance CDP that turns customer data into audiences, actions and growth, and LinkedIn lists real-time data streaming among its specialties.

Q.02What are the benefits of mParticle?

Benefits depend on how many data sources you connect and how your team uses the audiences it builds, so measure results against a baseline. LinkedIn lists customer segmentation and third-party data enrichment among mParticle's specialties.

Q.03Is mParticle a CDP or a CRM?

A CDP unifies customer data for marketing and analytics, while a CRM tracks sales and service interactions with each customer. Its listing describes mParticle as a customer data platform, and LinkedIn names customer data management as one of its specialties.

Q.04What is an example of a customer data platform, and is mParticle one?

Compare any platform against the features you need, such as data collection, identity resolution and audience building. mParticle is itself a customer data platform, and LinkedIn lists multiscreen identity resolution and developer APIs among its specialties.

Data sheet

DOMAIN
mparticle.com
CATEGORY
AUTOMATION
SPECIALTY
CUSTOMER DATA PLATFORM
TYPE
SOFTWARE PROVIDER
SOLVES
MANUAL WORKFLOW DRAG AND DISCONNECTED SYSTEMS
TYPICAL BUYER
COO / REVOPS LEAD
CLIENT FIT
$5M-$50M+
STATUS
LISTED
PERMALINK
/c/mparticle.com.html

Also in Customer Data Platform

Census Reverse ETL and data activation platform. Hightouch Data activation platform syncing warehouses to business tools. RudderStack Warehouse-native customer data platform. Tealium Customer data platform for real-time data orchestration.
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