Ogilvy

Ogilvy's listing shows no hourly rate band or minimum project, so cost has to come from the firm. Agencies price by scope, so ask for a written estimate tied to your brief.

Compare agencies on the work they have published, their specialties, and their references in your category. Ogilvy has 10 case studies on its site, and its LinkedIn specialties include Brand Strategy, Advertising, and PR and Influence, so test those against your goal.

An advertising agency takes a brief, sets the strategy, builds the creative, and places the work in media. Ogilvy's own description says it designs the brand, turns the brand into an experience, and communicates the brand's story.

Ask for the scope of each service in a written proposal before you sign. Ogilvy's LinkedIn specialties include Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships.

Rankings of agencies depend on the measure, the region, and the year, so check the publisher and method before you rely on one. This listing does not rank Ogilvy against other firms, but it shows a Google rating of 4 of 5 from 4 reviews.

Ad types are sorted by medium and by purpose, and the count depends on the scheme you pick. The listing does not say which formats Ogilvy produces, so ask for examples from its case studies.