ProperExpression
Creative Strategy / Advertising AgencyAdvertising agency based in Rockville, MD.
“ProperExpression is a full-stack growth marketing agency focused on the metrics that matter most: revenue, profitability, ROI and client acquisition.”
AS DESCRIBED ON ITS WEBSITEAS PUBLISHED BY THE FIRM AND ITS PUBLIC PROFILES · FULL DATA SHEET
Visit website ↗Summary
ProperExpression is an advertising agency in The Wall's Creative Strategy index, based in Rockville, MD. Executives can review its capabilities, published engagement data, and start contact directly through its website at properexpression.com.
Key facts about ProperExpression: operating since 2018; team of 10 - 49; minimum project $5,000+; average rate $150 - $199 / hr; rated 5 out of 5 across 12 Clutch reviews; rated 4.8 out of 5 across 18 Google reviews; 14 published services.
About ProperExpression
ProperExpression is an advertising agency in the Creative Strategy section of The Wall, based in Rockville, MD. Advertising agency based in Rockville, MD.
Published figures put ProperExpression at operating since 2018, a team of 10 - 49, a published minimum project of $5,000+, an average rate band of $150 - $199 / hr.
In its own words on Google: “ProperExpression is a wealth-management-focused growth marketing and RevOps agency serving RIAs and advisory firms, with additional expertise in FinTech and WealthTech. We connect positioning, content, SEO, paid media, CRM, automation, attribution and sales alignment into a measurable full-funnel growth system. As a HubSpot Platinum Solutions Partner, we help firms build qualified demand, improve lifecycle management and reporting, and connect marketing activity to pipeline and revenue. For RIAs, that work can also support client, advisor and AUM growth.”
Quick facts
- FOCUS
- Creative Strategy · Advertising Agency. Google lists it as marketing agency, advertising agency, business management consultant.
- FEE STRUCTURE
- Minimum project $5,000+ · avg. rate $150 - $199 / hr (per its Clutch profile).
- DECLARED
- online appointments · wheelchair accessible entrance · wheelchair accessible parking · hubspot · clutch · klaviyo
Services ProperExpression publishes
- Growth Marketing
- Full-funnel growth programs for B2B brands — strategy, content, and performance working as one system to grow qualified pipeline and revenue.
- Demand Generation
- Multi-channel demand generation that builds awareness, captures intent, and helps create more qualified sales conversations with the right-fit accounts.
- Lead Generation
- Targeted lead generation for B2B and financial firms — campaigns engineered to fill your funnel with the right buyers, not just clicks.
- Performance & Revenue Marketing
- Performance marketing tied to pipeline and revenue, not vanity metrics. We focus strategy, tracking, and optimization around the outcomes that matter most.
- PPC — Paid Search & Paid Social
- Paid search and paid social campaigns built for B2B buyers — precise targeting, tight tracking, and creative that converts.
- SEO & GEO
- SEO and Generative Engine Optimization designed to improve organic visibility, strengthen topical authority, and support discoverability across traditional and AI-assisted search.
Internet marketing service · Content Marketing · Email Marketing & Automation · HubSpot Services & CRM Optimization · RevOps & Sales–Marketing Alignment · Account-Based Marketing (ABM) · Webinar Marketing · Tracking & Analytics
14 services as published on its Google Business Profile.
Where ProperExpression sits in the index
- Rate band $150 - $199: shared by 318 of the 753 Creative Strategy firms that publish one; 12% publish a higher band.
- Minimum project $5,000+: shared by 244 of the 830 Creative Strategy firms that publish one; 57% publish a higher band.
- Team size 10 - 49: shared by 437 of the 912 Creative Strategy firms that publish one; 19% publish a higher band.
- Founded 2018: older than 17% of the 906 Creative Strategy firms that publish a founding year.
- Clutch rating 5/5 across 12 reviews; 730 of 1,184 Creative Strategy firms carry a Clutch rating at all.
- 13 Creative Strategy firms in the index list MD as home state, 3 of them in Rockville.
Computed from The Wall's 3,460 listings at build time. Shares, not rankings.
Reviews on record
5★ 17 · 4★ 0 · 3★ 0 · 2★ 0 · 1★ 1
Reviewers on Google mention partnership (2), team (2).
“Thanks to ProperExpression, the client decreased duplicates in their CRM by 80% and significantly improved the correct association between contacts and organizations. The team had excellent communication skills, was responsive to the client's concerns, and delivered tasks on time.”
CLUTCH REVIEW · Advertising, CRM Consulting and SI, Digital Strategy · Nov 13, 2023
“ProperExpression’s work has enabled the client to organize their leads with good segmentation, find high-quality leads, and raise their fee by 30%–40%. The client has also saved time thanks to the team’s automation work. ProperExpression delivers on time and budget and offers quick responses.”
CLUTCH REVIEW · CRM Consulting and SI · Oct 20, 2023
“Thanks to ProperExpression, the client has launched their website in less than three months and gained insight into their sales and marketing KPIs. ProperExpression has ensured excellent project management and availability via email and regular meetings. The client is pleased with the partnership.”
CLUTCH REVIEW · CRM Consulting and SI, Web Design, Web Development · Oct 11, 2023
Ratings as published on Google and Clutch. The Wall collects no reviews of its own.
Web footprint
ProperExpression publishes 3 case studies on its site and names HubSpot-, Google-, Clutch-, Prlogo, TAS- among its clients.
Traffic and keyword figures are DataForSEO estimates for US Google; the stack is read from the live site.
On the record
- HOURS
- mon to fri, 8am to 6pm
- LINKEDIN SPECIALTIES
- Digital Marketing, SEO, SEM, Content Marketing, Marketing Strategy, Product Marketing, Go-to-Market Strategy, Content Marketing, Inbound Marketing , Hubspot, Marketing Automation, Customer Marketing
Searched alongside ProperExpression
Xtreme Websites · The Branded Company · FOVNDRY | Branding & Communications Agency · Pay Per Lead Marketing Agency · Golden Pro Media Inc
Businesses Google shows next to this one. Listed for orientation, not endorsement.
Questions people ask about ProperExpression
Q.01What does ProperExpression do?
On its site, ProperExpression describes itself as a full-stack growth marketing agency focused on revenue, profitability, ROI and client acquisition. Clutch lists it as an advertising agency, and its Google listing includes lead generation, PPC, SEO and GEO, and email marketing and automation.
Q.02Does ProperExpression work with HubSpot?
ProperExpression lists HubSpot services and CRM optimization on its Google profile, and it carries a HubSpot badge. Its LinkedIn specialties also include Hubspot and inbound marketing.
Q.03How do clients rate ProperExpression?
ProperExpression has a 5 of 5 rating from 12 reviews on Clutch and a 4.8 of 5 rating from 18 reviews on Google. Google reviewers mention its partnership and team. One Clutch reviewer says the client cut CRM duplicates by 80% and was able to raise its fees by 30% to 40%.
Q.04Where is ProperExpression based, and how long has it operated?
Clutch lists ProperExpression in Rockville, MD, with a founding year of 2018 and a team of 10 - 49. It also publishes 3 case studies on its site, so ask to see those before you buy.
Q.05How much does ProperExpression charge?
Clutch lists ProperExpression's hourly rate at $150 - $199 / hr, with a minimum project of $5,000+. Those are Clutch's listed bands, so confirm the scope of any quote in writing.
Data sheet
- DOMAIN
- properexpression.com
- CATEGORY
- CREATIVE STRATEGY
- SPECIALTY
- ADVERTISING AGENCY
- TYPE
- MARKETING AGENCY
- SOLVES
- BRAND IDENTITY AND CREATIVE PERFORMANCE
- TYPICAL BUYER
- CMO / BRAND DIRECTOR
- CLIENT FIT
- $5M-$50M+
- HQ
- ROCKVILLE, MD
- FOUNDED
- 2018
- TEAM SIZE
- 10 - 49
- MIN PROJECT
- $5,000+
- AVG RATE
- $150 - $199 / hr
- GOOGLE RATING
- 4.8/5 · 18 reviews
- CLUTCH RATING
- 5/5 · 12 reviews
- STATUS
- LISTED
- PERMALINK
- /c/properexpression.com.html
Also in Advertising Agency
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