Tassel

Tassel's pricing is not published in The Wall's listing data, so the number has to come from a proposal. Fees for brand strategy track scope, team size, and how many deliverables are in the plan. Ask for a line-item estimate before you compare Tassel to any other firm.

Start with the case studies, and look for projects close to your industry and size. Tassel publishes 7 case studies on its site. Its LinkedIn specialties include Brand Identity, Marketing Consulting, and Web Development, so confirm those match what you need.

Tassel's LinkedIn specialties are Brand Identity, Marketing Consulting, Web Development, Retained Services, Print Collateral, Online Marketing, and Marketing Calendar. In its own words, Tassel is 'a Marketing Services company.' Confirm in writing which of these your contract covers, because a specialty list does not set the scope of work.

The Wall's record does not show how Tassel reports results. For any brand strategy agency, ask which metrics it will track, how often it reports, and who sets the targets. Ask for that in writing before you sign, and request a sample report from a past client.

The Wall lists Tassel in Burlington, VT. LinkedIn puts its team at 11-50 and dates the firm to 2000. Ask who on that team will run your account day to day, since headcount alone does not show who does the work.