Theory SF
Creative Strategy / Brand & IdentityBranding and identity agency based in San Francisco, CA.
“TheorySF is a San Francisco brand and performance marketing agency helping ambitious brands stand out, launch campaigns, and drive measurable growth in B2B tech, consumer markets, and beyond.”
AS DESCRIBED ON ITS WEBSITEAS PUBLISHED BY THE FIRM AND ITS PUBLIC PROFILES · FULL DATA SHEET
Visit website ↗Summary
Theory SF is a brand & identity agency in The Wall's Creative Strategy index, based in San Francisco, CA. Executives can review its capabilities, published engagement data, and start contact directly through its website at theorysf.com.
Key facts about Theory SF: operating since 2015; team of 2 - 9; minimum project $25,000+; average rate $150 - $199 / hr; rated 4.9 out of 5 across 26 Clutch reviews; 4 published services.
About Theory SF
Theory SF is a brand & identity agency in the Creative Strategy section of The Wall, based in San Francisco, CA. Branding and identity agency based in San Francisco, CA.
Published figures put Theory SF at operating since 2015, a team of 2 - 9, a published minimum project of $25,000+, an average rate band of $150 - $199 / hr.
Quick facts
- FOCUS
- Creative Strategy · Brand & Identity
- FEE STRUCTURE
- Minimum project $25,000+ · avg. rate $150 - $199 / hr (per its Clutch profile).
Services Theory SF publishes
Branding · Advertising · Digital Strategy · Logo
4 services as published on its Clutch profile.
Where Theory SF sits in the index
- Rate band $150 - $199: shared by 318 of the 753 Creative Strategy firms that publish one; 12% publish a higher band.
- Minimum project $25,000+: shared by 137 of the 830 Creative Strategy firms that publish one; 11% publish a higher band.
- Team size 2 - 9: shared by 292 of the 912 Creative Strategy firms that publish one; 67% publish a higher band.
- Founded 2015: older than 31% of the 906 Creative Strategy firms that publish a founding year.
- Clutch rating 4.9/5 across 26 reviews; 730 of 1,184 Creative Strategy firms carry a Clutch rating at all.
- 192 Creative Strategy firms in the index list CA as home state, 53 of them in San Francisco.
Computed from The Wall's 3,460 listings at build time. Shares, not rankings.
Reviews on record
“Theory SF delivered a branding system that the client could adapt to their needs; their ad campaign also yielded high value. The team's management became stronger as the project continued, and their creative outputs were excellent. They communicated effectively, resulting in a smooth collaboration.”
CLUTCH REVIEW · Advertising, Branding, Graphic Design, Video Production · Mar 21, 2023
“The campaign is still ongoing, and early signs have been promising. The client has received positive feedback from partners and the target segment. Theory SF has been highly receptive to feedback and has gone above and beyond to ensure the brand's success.”
CLUTCH REVIEW · Branding · Oct 27, 2026
“The videos created by Theory SF met the client's expectations and helped them secure additional projects. The team was extremely well-organized and easy to work with. They made decisions quickly, kept everyone aligned, and gave their creative partners what they needed to do great work.”
CLUTCH REVIEW · Video Production · Sep 2, 2026
Ratings as published on Clutch. The Wall collects no reviews of its own.
Web footprint
Traffic and keyword figures are DataForSEO estimates for US Google; the stack is read from the live site.
Questions people ask about Theory SF
Q.01How much does Theory SF cost?
Clutch lists Theory SF at $150 - $199 / hr, with a minimum project of $25,000+. Those figures are bands, so ask for a written scope with a total before you approve work.
Q.02How do I choose Theory SF for my brand?
Check its 4.9 of 5 rating from 26 reviews on Clutch, then read the comments for projects like yours. The firm says it works in B2B tech and consumer markets, so start there if that is your market.
Q.03What does Theory SF do for a brand?
A branding agency sets positioning, identity, and messaging, and often carries them into campaigns, so confirm which of those Theory SF will own. Its Clutch profile lists Branding, Advertising, Digital Strategy, and Logo as its services.
Q.04What is the process of working with Theory SF?
Ask any branding firm to write out its steps, who runs each one, and what you receive at each stage. A Clutch reviewer said Theory SF delivered a branding system the client could adapt to its needs.
Q.05What type of agency is Theory SF?
Theory SF describes itself on its site as a San Francisco brand and performance marketing agency. Its profile here lists it as a brand & identity agency, and Clutch lists it as founded in 2015 with a team size of 2 - 9.
Data sheet
- DOMAIN
- theorysf.com
- CATEGORY
- CREATIVE STRATEGY
- SPECIALTY
- BRAND & IDENTITY
- TYPE
- MARKETING AGENCY
- SOLVES
- BRAND IDENTITY AND CREATIVE PERFORMANCE
- TYPICAL BUYER
- CMO / BRAND DIRECTOR
- CLIENT FIT
- $5M-$50M+
- HQ
- SAN FRANCISCO, CA
- FOUNDED
- 2015
- TEAM SIZE
- 2 - 9
- MIN PROJECT
- $25,000+
- AVG RATE
- $150 - $199 / hr
- CLUTCH RATING
- 4.9/5 · 26 reviews
- STATUS
- LISTED
- PERMALINK
- /c/theorysf.com.html
More creative agencies in California
Theory SF is one of 192 creative agencies headquartered in California in The Wall. Compare all 192 by rating, rate, and minimum.
- Sparkhouse, Costa Mesa (5 on Clutch)
- Storm Brain, Carlsbad (5 on Google)
- Levitate Media, San Francisco (4.5 on Google)
- AMARQUEZ, Fresno (4.9 on Google)
- Bop Design, San Diego (5 on Clutch)
Also in Brand & Identity
Claim this listing — and keep 20% of every client you send us
Theory SF is listed here for free, compiled from public sources. There is no fee to claim it and no pay-to-play tier. Claiming lets you correct the record and opens a two-way referral arrangement that runs in your favour by design.
NO COST TO CLAIM · NO EXCLUSIVITY · CANCEL BY REPLYING “STOP” · LISTING STAYS UP EITHER WAY — INCLUSION IS EDITORIAL, NOT PURCHASED