Make
The visual, branching-first automation platform — the technical alternative to Zapier.
What Make is
Make (formerly Integromat) is a workflow automation platform acquired by Celonis in 2020. Where Zapier prioritizes ease-of-use, Make prioritizes power: complex branching logic, iteration, filtering, error handling, and dramatically cheaper per-task pricing. The visual "scenario" builder appeals to technically-adjacent users who need more than linear if-then flows.
Who uses Make
Marketing operations, RevOps, and technical teams building non-trivial automations. Also the default choice for cost-conscious operators running high-volume automations (10K+ tasks/month) where Zapier's pricing becomes prohibitive.
What Make costs
Free (1,000 operations/month), Core ~$9/month (10K ops), Pro ~$16 (10K ops + more features), Teams ~$29, Enterprise custom. Operations are cheaper than Zapier tasks at high volumes — often 5–10× more automation per dollar at scale.
Where Make sits in the growth-vendor context
Make shows up on shortlists in The Wall's Automation pillar. Buyers who consider Make typically also evaluate HubSpot, Segment — the shortlist question is usually not whether Make is a good product (it generally is, or it wouldn't be on the list), but whether its center of gravity fits the company's shape.
Frequently asked
What is Make?
Make (formerly Integromat) is a visual workflow automation platform for building "scenarios" that connect apps and services with branching logic, iteration, filtering, and error handling.
How much does Make cost?
Free (1,000 ops/month), Core ~$9/month (10K ops), Pro ~$16, Teams ~$29, Enterprise custom. Significantly cheaper than Zapier at high volumes.
Make vs Zapier — which is better?
For simple linear workflows and non-technical users, Zapier is easier. For complex branching, high-volume, cost-sensitive, or technical users, Make wins. Most serious automation programs eventually run both.
Is Make hard to learn?
Harder than Zapier but not by much. Non-developers can build production workflows in Make with a few hours of learning. The complexity is opt-in — start simple, add branching only when needed.
What are Make alternatives?
Zapier (easier), n8n (open-source, self-hostable), Pipedream (developer-first), Workato (enterprise), custom code (Python/Node scripts on a scheduler).
ALTERNATIVES
HubSpot — The dominant all-in-one CRM + marketing + sales platform for the mid-market. Segment — The most widely-adopted customer data platform (CDP), owned by Twilio.RELATED IN THE ATLAS
Automation — the pillar this platform lives in The Wall glossary — 200+ growth-vendor terms defined Data briefings on the US growth-vendor marketThe Wall is an independent directory. This page describes Make as a market entity for buyer reference; Make is not a paid inclusion, sponsor, or affiliate. Facts on this page are compiled from public sources including the vendor's own website, SEC filings where applicable, and industry references. Corrections: contact page.