Outreach.io
The dominant sales-engagement platform for B2B sales development and outbound teams.
What Outreach.io is
Outreach is a privately-held sales-engagement platform headquartered in Seattle, founded in 2014 by Manny Medina, Andrew Kinzer, and Gordon Hempton. The platform sits between the CRM (typically Salesforce) and the sales rep's day-to-day workflow, handling multi-step outbound sequences across email, phone, LinkedIn, and SMS with tracking, analytics, and AI-assisted content generation.
Outreach is one of the two dominant products in the sales-engagement category alongside Salesloft, with a combined market share above 60% in US B2B sales-development teams.
Who uses Outreach.io
Outreach's core market is B2B sales organizations with dedicated outbound sales-development representative (SDR) teams — companies from ~$10M ARR through enterprise. Below that scale, the ROI on Outreach's per-seat pricing is thinner and simpler tools (Apollo.io, Instantly.ai) often suffice.
What Outreach.io costs
Outreach does not publish list pricing. Typical seat pricing runs $100–$150/user/month billed annually with meaningful minimums (usually 10+ seats). Real deployments commonly total $30,000–$500,000+/year depending on team size and add-on modules.
Where Outreach.io sits in the growth-vendor context
Outreach.io shows up on shortlists in The Wall's Sales pillar. Buyers who consider Outreach.io typically also evaluate Salesforce, HubSpot — the shortlist question is usually not whether Outreach.io is a good product (it generally is, or it wouldn't be on the list), but whether its center of gravity fits the company's shape.
Frequently asked
What is Outreach.io used for?
Outreach is used by B2B sales-development and account-executive teams to run multi-step outbound sequences (email + phone + LinkedIn + SMS), track prospect engagement, automate follow-up tasks, and roll up sales-activity data into CRM (typically Salesforce) for reporting.
How much does Outreach.io cost?
Outreach does not publish list pricing. Typical seat pricing runs $100–$150/user/month billed annually, usually with 10+ seat minimums. Real deployments commonly total $30,000–$500,000+/year depending on team size and modules.
Outreach vs Salesloft — which is better?
Both are excellent and highly competitive; the choice is usually driven by specific integrations, contract terms, or individual team preferences rather than a clear product-quality winner. Most large sales orgs have evaluated both; the ~55% market-share leader shifts periodically.
What are the best Outreach alternatives?
Salesloft (closest peer), Apollo.io (all-in-one sales intelligence + engagement, cheaper and better for SMBs), Instantly.ai (cold email at scale, cheaper), Salesforce Sales Engagement (formerly High Velocity Sales, for Salesforce-native teams), HubSpot Sales Hub Sequences (bundled option for HubSpot customers).
Do I need Outreach if I have Salesforce?
Salesforce alone does not handle multi-touch outbound sequencing well. Companies with active outbound sales-development motions almost always need a dedicated sales-engagement platform on top of Salesforce — either Outreach, Salesloft, or a similar tool. Salesforce Sales Engagement is Salesforce's own competing product but has historically lagged Outreach and Salesloft in the market.
ALTERNATIVES
Salesforce — The dominant enterprise CRM platform and the anchor of most large B2B revenue stacks. HubSpot — The dominant all-in-one CRM + marketing + sales platform for the mid-market.RELATED IN THE ATLAS
Sales — the pillar this platform lives in The Wall glossary — 200+ growth-vendor terms defined Data briefings on the US growth-vendor marketThe Wall is an independent directory. This page describes Outreach.io as a market entity for buyer reference; Outreach.io is not a paid inclusion, sponsor, or affiliate. Facts on this page are compiled from public sources including the vendor's own website, SEC filings where applicable, and industry references. Corrections: contact page.