Zapier
The dominant no-code workflow automation platform, connecting 6,000+ apps.
What Zapier is
Zapier is a San Francisco-based, fully-remote SaaS company founded in 2011. The product connects 6,000+ apps via trigger-action workflows ("Zaps") that non-technical users can build without code. The category-defining product for no-code integration.
Who uses Zapier
Marketing, sales, operations, and admin teams at essentially every SaaS-using company. Solo entrepreneurs use it for personal automation; enterprise teams use it for tactical glue between systems that don't have native integrations.
What Zapier costs
Free (100 tasks/month), Starter ~$20/month, Professional ~$50, Team ~$70, Company ~$120. Priced by task volume (each step in a workflow = one task) and features. Most SMBs land at Starter or Professional.
Where Zapier sits in the growth-vendor context
Zapier shows up on shortlists in The Wall's Automation pillar. Buyers who consider Zapier typically also evaluate HubSpot, Salesforce — the shortlist question is usually not whether Zapier is a good product (it generally is, or it wouldn't be on the list), but whether its center of gravity fits the company's shape.
Frequently asked
What is Zapier?
Zapier is a no-code automation platform: connect 6,000+ apps via trigger-action workflows without writing code. When X happens in App A, do Y in App B.
How much does Zapier cost?
Free tier (100 tasks/month), Starter ~$20/month, Professional ~$50, Team ~$70, Company ~$120. Priced by task volume and features. Most SMBs land at Starter or Professional.
Zapier vs Make (formerly Integromat)?
Zapier has the largest integration catalog and the simplest UX. Make is meaningfully cheaper at high task volumes, has more complex workflow logic (branching, filtering, iteration), and appeals to more technical users. Start with Zapier; move to Make if task costs get expensive.
When do companies outgrow Zapier?
When task volume drives monthly cost above $500–$1,000/month, when workflow complexity exceeds Zapier's branching capabilities, or when technical teams want to move automation into a proper iPaaS (Workato, Boomi, MuleSoft) or into custom code.
What are Zapier alternatives?
Make (cheaper, more complex logic), n8n (open-source, self-hostable), Pipedream (developer-first), Workato (enterprise iPaaS), Boomi (enterprise iPaaS), native integrations where they exist.
ALTERNATIVES
HubSpot — The dominant all-in-one CRM + marketing + sales platform for the mid-market. Salesforce — The dominant enterprise CRM platform and the anchor of most large B2B revenue stacks.RELATED IN THE ATLAS
Automation — the pillar this platform lives in The Wall glossary — 200+ growth-vendor terms defined Data briefings on the US growth-vendor marketThe Wall is an independent directory. This page describes Zapier as a market entity for buyer reference; Zapier is not a paid inclusion, sponsor, or affiliate. Facts on this page are compiled from public sources including the vendor's own website, SEC filings where applicable, and industry references. Corrections: contact page.