Colorado to Minnesota: ten mid-table states quietly hold a quarter of the index
States ranked 6 through 15 by vendor count collectively hold 664 listings, 24% of state-attributed vendors, and outpace New York’s 395. The US growth-vendor map is a three-tier structure.
Coverage of The Wall’s geographic data has focused on two things: the five largest states at the top and the blank or thin states at the bottom. In between sits a ten-state band, Colorado through Minnesota, that draws almost no coverage and holds 664 growth-vendor listings, 24.0% of the 2,761 state-attributed vendors in the August 9 snapshot. That is 269 more than New York alone and 452 more than Texas.
Three tiers of the US growth-vendor map
| Tier | States | Listings | Share |
|---|---|---|---|
| Top 5 (CA, NY, TX, FL, IL) | 5 | 1,487 | 53.9% |
| Mid-table (CO, MA, GA, WA, PA, OH, NC, OR, VA, MN) | 10 | 664 | 24.0% |
| Remaining states + DC | 36 | 610 | 22.1% |
| Total state-attributed | 51 | 2,761 | 100% |
The mid-table ten, in rank order: Colorado (112), Massachusetts (104), Georgia (75), Washington (70), Pennsylvania (62), Ohio (57), North Carolina (52), Oregon (45), Virginia (44), and Minnesota (43). No single state in this group cracks 4.1% of the index on its own. Together they match the bottom 36 jurisdictions almost exactly (664 vs. 610).
Four of the ten states are home to a city that appeared in the city-level geography briefing as a growth-vendor cluster: Denver for Colorado, Boston for Massachusetts, Atlanta for Georgia, and Seattle for Washington. The other six (Pennsylvania, Ohio, North Carolina, Oregon, Virginia, and Minnesota) distribute their vendors across multiple smaller metros rather than concentrating in one.
For buyers, the mid-table is where shortlist depth sits. A buyer who draws from this group is working from a 664-vendor bench with established agency corridors (Boston, Atlanta, Philadelphia) alongside markets that are growing fast. Washington, as the state-shift briefing documented, grew 89.2% in the index’s first week, the fastest rate in the top fifteen. A buyer filtering to a top-five state alone is ignoring nearly half the state-attributed market. A buyer filtering to the tail is working from a bench too thin to compare.
How this was computed. Figures are computed from The Wall's index of approved, US-based, machine-verified-live listings, using the index snapshot current when each briefing was published: 2,286 listings at launch (August 3, 2026) and 3,460 in the latest snapshot (captured August 9, 2026). Engagement data (rates, minimum project sizes, team sizes, founding years, ratings) are provider-declared figures published on public Clutch profiles; they were present for 1,738 of the 2,286 launch listings, and coverage counts for later snapshots are stated inside each briefing that uses them. Percentages of "disclosed" values exclude listings that publish no figure. Nothing in this briefing is estimated or modeled. Sourcing standards: editorial policy.