What does a Google Ads agency do?
A Google Ads agency runs your search, YouTube, Display, and Shopping campaigns end-to-end: keyword research, ad copy and creative, bid management, negative keyword pruning, landing page recommendations, conversion tracking, and reporting. The good ones also push back on obvious mistakes (bad landing pages, mistargeted campaigns) that no amount of platform expertise can rescue.
What the firms actually sell
Of the 1,685 listings in The Wall that publish a service list, 446 name pay per click. What sits beside it on those profiles is the more useful signal. 287 of the 446 also list search engine optimization. Another 146 list social media marketing and 115 list web design. A US firm that sells Google Ads and nothing else is the exception.
384 of them publish an hourly rate, and 272 of those price between $100 and $199 an hour. Below $100 there are 72. At $200 or more there are 40. Team sizes skew small: 361 of the 446 run fewer than 50 people, and the median founding year is 2014.
How to use this
Ask which of those services the firm staffs in-house and which it hands to a partner. The bundling is real, so a proposal that covers paid search plus SEO plus a site rebuild is normal, and so is one that covers paid search only. Price the scope you get, not the label on the door.
How this was computed. Every figure on this page is counted from The Wall's own directory of approved, US-headquartered, machine-verified-live listings: 3,460 of them in the snapshot captured 2026-11-07. Rates, minimum project sizes, team sizes, founding years and ratings are provider-declared figures published on public profiles. 1,685 of those listings publish a service list, and that field holds at most 4 services per firm, so service counts are counts of what firms name first rather than everything they sell. Percentages of disclosed values exclude listings that publish no figure. Nothing here is modeled or estimated. Sourcing standards: editorial policy.
Why this matters
Google puts this question in People Also Ask for the "google ads agency" query, which means buyers are asking it while they shop. The Wall answers it from the directory position: we index 3,460 verified US growth-services vendors across 10 pillars, so the figures above come from those records rather than from a survey.
If you are evaluating vendors in this category, the Demand Gen pillar page carries the full US firm list with rate, team size and headquarters filters.