What is the 50/30/20 rule for social media?
The 50/30/20 rule is a content-mix heuristic: 50% of posts should be original/valuable content that positions you as an expert, 30% should be shared/curated content from others in your industry, 20% should be promotional. It's a starting rubric, not scripture — many high-performing brands run pure 100% original, and many creator-led brands run heavier promotional mixes. The point is avoiding an all-promo feed that reads as spam.
Why this matters
This question shows up regularly in Google's People Also Ask for the "social media marketing" query, which is a signal that buyers in this space are asking it constantly during their research phase. The answer above is written from The Wall's editorial position — we index 2,286 verified US growth-services vendors across 10 pillars and see how these questions map to actual buying decisions.
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