What skills do you need to be a marketing analyst?
Core technical skills: SQL (mandatory), spreadsheet fluency (Excel/Google Sheets), a BI tool (Looker, Tableau, PowerBI), Google Analytics 4 (or equivalent), and increasingly Python or R for advanced analysis. Core business skills: understanding marketing funnels, attribution models, cohort analysis, and enough judgment to know when a metric is misleading. Communication skill matters more than most technical roles because you're translating numbers to marketers.
Why this matters
This question shows up regularly in Google's People Also Ask for the "marketing analytics" query, which is a signal that buyers in this space are asking it constantly during their research phase. The answer above is written from The Wall's editorial position — we index 2,286 verified US growth-services vendors across 10 pillars and see how these questions map to actual buying decisions.
If you're evaluating vendors in this category, the Analytics/Attribution pillar page has the full US firm list with rates, team sizes, and headquarters filters.