Which tool is commonly used for marketing analytics?
The most-used tools by category. Web analytics: Google Analytics 4 (dominant in SMB and mid-market), Adobe Analytics (dominant in enterprise), Mixpanel and Amplitude (product analytics with marketing crossover). Attribution: Bizible (LinkedIn), Rockerbox, Northbeam (DTC), TripleWhale. BI: Looker, Tableau, Power BI. Data platforms: Segment, RudderStack. Most stacks combine 3–5 of these.
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Why this matters
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