Which tool is commonly used for marketing analytics?
The most-used tools by category: web analytics — Google Analytics 4 (dominant in SMB and mid-market), Adobe Analytics (dominant in enterprise), Mixpanel and Amplitude (product analytics with marketing crossover). Attribution — Bizible (LinkedIn), Rockerbox, Northbeam (DTC), TripleWhale. BI — Looker, Tableau, Power BI. Data platforms — Segment, RudderStack. Most stacks combine 3–5 of these.
Why this matters
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