INDEX / CREATIVE STRATEGY / CAKE & ARROW

Cake & Arrow

CREATIVE STRATEGY / DIGITAL PRODUCT & WEB

UX and digital product design agency based in New York, NY.

“Cake & Arrow is a human-centered UX design agency that helps insurance companies design digital customer experiences and agent portals that drive growth and loyalty”

AS DESCRIBED ON ITS WEBSITE
VISIT WEBSITE ↗

Summary

Cake & Arrow is a digital product & web agency in The Wall's Creative Strategy index. Executives can review its capabilities, published engagement data, and start contact directly through its website at cakeandarrow.com.

Cake & Arrow, based in New York, NY, serves companies past $5M in revenue with 25 or more employees, typically working with CMO / Brand Director on brand identity and creative performance.

Key facts about Cake & Arrow: operating since 2002; listed team size 10 - 49; minimum project $50,000+; average rate $150 - $199 / hr; rated 4.9 out of 5 across 9 Clutch reviews.

About Cake & Arrow

Cake & Arrow is a digital product & web agency in the Creative Strategy section of The Wall, based in New York, NY. UX and digital product design agency based in New York, NY.

Public profile data lists Cake & Arrow as operating since 2002, a listed team size of 10 - 49, a published minimum project size of $50,000+, an average rate band of $150 - $199 / hr. Providers in this section are typically engaged by CMO / Brand Director to address brand identity and creative performance.

To evaluate Cake & Arrow, review its capabilities at cakeandarrow.com, request case material relevant to your revenue band, and start through its own intake process. This profile is compiled from public sources including its Clutch listing and is not an endorsement.

Quick facts

BEST FOR
Executives at $5M+ companies working through brand identity and creative performance.
FOCUS
Creative Strategy — Digital Product & Web. Listed service lines: UX/UI Design, Digital Strategy, Web Design.
FEE STRUCTURE
Minimum project $50,000+ · avg. rate $150 - $199 / hr (per its Clutch profile).
ACCESS
Consultations are requested via cakeandarrow.com or +1 (212) 598-2800.

Questions & answers

Q.01What is Cake & Arrow and what does it offer?

Cake & Arrow is a digital product & web agency in the Creative Strategy category. As described on its website: "Cake & Arrow is a human-centered UX design agency that helps insurance companies design digital customer experiences and agent portals that drive growth and loyalty" Its listed service lines are UX/UI Design, Digital Strategy, Web Design. Client feedback on Clutch averages 4.9/5 across 9 reviews.

Q.02Do I need an appointment or consultation to start with Cake & Arrow?

Cake & Arrow takes new engagements through its own intake process at cakeandarrow.com — typically a scheduled discovery or strategy conversation rather than walk-in engagement; its listed line is +1 (212) 598-2800.

Q.03What are typical working hours at Cake & Arrow?

Cake & Arrow, operating from New York, NY, does not publish hours in the sources this directory indexes; creative strategy providers typically run standard business weekdays with dedicated coverage during active engagements.

Q.04How is an initial engagement with Cake & Arrow priced?

Cake & Arrow publishes a minimum project size of $50,000+ and an average rate band of $150 - $199 / hr on its Clutch profile. Full proposals follow an initial consultation.

Q.05Who is a fit for Cake & Arrow?

The Wall lists Cake & Arrow for organizations at $5M+ revenue with 25 or more employees working through brand identity and creative performance, typically engaged by CMO / Brand Director roles. Confirm current client criteria directly with the provider.

Q.06Is weekend support available from Cake & Arrow?

Cake & Arrow publishes no weekend-specific availability in indexed sources. In this category, client management typically runs weekdays while automated systems and live campaigns continue around the clock.

Q.07Where is Cake & Arrow located?

Cake & Arrow is headquartered at 121 East 24th Street, 3 FL, New York, NY 10010.

Q.08Who leads Cake & Arrow and how established is it?

Cake & Arrow has operated since 2002 and lists a team size of 10 - 49. Leadership bios are published on its website.

Q.09How current is this Cake & Arrow profile?

This profile was last refreshed 2026-08-04 from public sources — Cake & Arrow's Clutch listing and website metadata. The provider site is always authoritative.

Q.10How do I contact Cake & Arrow?

Cake & Arrow publicly lists +1 (212) 598-2800; the inquiry flow at cakeandarrow.com is the primary channel for new engagements.

Q.11What marketing bottlenecks does Cake & Arrow solve?

Cake & Arrow addresses brand identity and creative performance as a digital product & web agency with listed service lines in UX/UI Design, Digital Strategy, Web Design. As described on its website: "Cake & Arrow is a human-centered UX design agency that helps insurance companies design digital customer experiences and agent portals that…"

Q.12Does Cake & Arrow run account-based marketing?

ABM specifics vary by firm — Cake & Arrow publishes its service scope at cakeandarrow.com; its Clutch-listed lines are UX/UI Design, Digital Strategy, Web Design.

Q.13How does Cake & Arrow report pipeline impact?

Reporting norms in this category cover qualified leads, pipeline velocity, acquisition cost, and closed-won attribution; Cake & Arrow can share its exact dashboard format at intake. Verified client feedback averages 4.9/5 over 9 Clutch reviews.

Q.14What industries does Cake & Arrow serve?

Its own positioning: "Cake & Arrow is a human-centered UX design agency that helps insurance companies design digital customer experiences and agent portals that…" Confirm vertical focus at cakeandarrow.com; common verticals in this category include B2B SaaS, professional services, financial services, manufacturing, and healthcare.

Q.15Will we get a dedicated strategist at Cake & Arrow?

Public profile data lists a team of 10 - 49 at Cake & Arrow; mid-market engagements in this category typically include a dedicated account lead and senior strategist.

Q.16Does Cake & Arrow produce creative and content in-house?

Cake & Arrow's listed service mix (UX/UI Design, Digital Strategy, Web Design) indicates its production scope; verify in-house versus partnered production directly.

Q.17How long does onboarding with Cake & Arrow take?

Strategic alignment, audits, and setup in this category generally run two to four weeks before full deployment; Cake & Arrow can confirm its current timeline.

Q.18Does Cake & Arrow manage omni-channel paid media?

Channel coverage is published at cakeandarrow.com; paid programs in this category commonly span search, LinkedIn, and programmatic.

Q.19Is AI search visibility (AEO) part of Cake & Arrow's scope?

AI answer-engine optimization is increasingly standard in creative strategy scopes; ask Cake & Arrow how it handles AI search visibility alongside classic SEO.

Q.20How do I request a proposal from Cake & Arrow?

Request a discovery call at cakeandarrow.com or via +1 (212) 598-2800; most firms respond with a preliminary audit and proposal.

Data sheet

DOMAIN
cakeandarrow.com
CATEGORY
CREATIVE STRATEGY
SPECIALTY
DIGITAL PRODUCT & WEB
TYPE
MARKETING AGENCY
SOLVES
BRAND IDENTITY AND CREATIVE PERFORMANCE
TYPICAL BUYER
CMO / BRAND DIRECTOR
CLIENT FIT
$5M-$50M+
HQ
NEW YORK, NY
FOUNDED
2002
TEAM SIZE
10 - 49
MIN PROJECT
$50,000+
AVG RATE
$150 - $199 / hr
PHONE
+1 (212) 598-2800
CLUTCH RATING
4.9/5 · 9 REVIEWS
STATUS
LISTED