Griffin Communications Group

Ask which PR services the firm handles in-house and which it subcontracts, such as paid media, and get that split in writing. On LinkedIn, its specialties include strategic planning, crisis communications, media relations, branding, and digital strategy.

Ask whether the work is billed as a monthly retainer or a project fee, and what each one covers. The firm describes itself as an 'Independent PR firm,' and LinkedIn lists it as founded in 1997.

The directory has no published rates for Griffin Communications Group, so request a written fee proposal that lists the retainer or project price, the hours it covers, and any expenses billed on top. On LinkedIn, the firm lists a team of 11-50 people.

The directory lists Griffin Communications Group in Albuquerque, NM. If in-person work matters to you, confirm where the account team sits, since the head office and the team are not always in the same place.

Ask for media coverage reports, tracked outcomes, and a reporting schedule in writing before you sign. Its specialties include crisis communications and issues management, so ask how it reports on those results.