Metadata
Demand Gen / ABM & IntentCampaign automation platform for B2B paid acquisition.
“Run every paid channel from one platform. Metadata builds audiences, generates creatives, runs experiments, and optimizes spend across LinkedIn, Google, Meta, and 5 more channels.”
AS DESCRIBED ON ITS WEBSITESummary
Metadata is an ABM & intent platform in The Wall's Demand Gen index, based in San Jose, California, US. Executives can review its capabilities and start contact directly through its website at metadata.io.
Key facts about Metadata: operating since 2015; team of 51-200.
About Metadata
Metadata is an ABM & intent platform in the Demand Gen section of The Wall, based in San Jose, California, US. Campaign automation platform for B2B paid acquisition.
Published figures put Metadata at operating since 2015, a team of 51-200.
Quick facts
- FOCUS
- Demand Gen · ABM & Intent
Web footprint
Metadata publishes 5 case studies on its site and names Read Zoom’s case study, Zoom, Read LaunchDarkly’s case study, LaunchDarkly, Read Automation Anywhere’s case study, Automation Anywhere, Read Gainsight’s case study, Gainsight among its clients.
Traffic and keyword figures are DataForSEO estimates for US Google; the stack is read from the live site.
On the record
- LINKEDIN SPECIALTIES
- B2B Marketing, Lead Generation, Consumer Intelligence, Inbound Marketing, Data Enrichment, IP Targeting, B2B Advertising, ABM, Multi-Channel Advertising
Questions people ask about Metadata
Q.01How much does Metadata cost?
No pricing appears in Metadata's listing. Account-based marketing platforms typically charge by subscription or ad spend, so request a quote based on your channels and team size before you compare vendors.
Q.02How do I choose Metadata for account-based marketing?
Match the platform to the channels you already buy and the data it can connect to. Metadata runs paid campaigns across LinkedIn, Google, Meta, and 5 more channels.
Q.03What services does Metadata provide?
Metadata's LinkedIn specialties include ABM, Data Enrichment, IP Targeting, Lead Generation, and Multi-Channel Advertising. Its site says it builds audiences, generates creatives, runs experiments, and optimizes spend.
Q.04How does Metadata measure success?
Account-based platforms typically report engagement, pipeline, and spend by target account, so check which metrics the vendor reports. Metadata's site says it runs experiments and optimizes spend across channels.
Q.05Who are Metadata's clients?
Metadata's site names Zoom, LaunchDarkly, Automation Anywhere, and Gainsight as clients. Its site also lists 5 case studies, so you can read how those companies used the platform.
Q.06Is Metadata an agency or a platform?
Metadata is an ABM and intent platform, which means you run campaigns through its software. An agency runs that work for you, so decide which model fits your team. Its site says it runs every paid channel from one platform.
Data sheet
- DOMAIN
- metadata.io
- CATEGORY
- DEMAND GEN
- SPECIALTY
- ABM & INTENT
- TYPE
- SOFTWARE PROVIDER
- SOLVES
- PIPELINE VELOCITY AND LEAD FLOW
- TYPICAL BUYER
- CMO / VP DEMAND GEN
- CLIENT FIT
- $5M-$50M+
- STATUS
- LISTED
- PERMALINK
- /c/metadata.io.html
Also in ABM & Intent
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