Tanj
Creative Strategy / Brand & IdentityBranding and identity agency based in New York City, NY.
“Leading brand naming agency & brand language studio offering naming, strategy, storytelling & research services. We create iconic names for ambitious brands.”
AS DESCRIBED ON ITS WEBSITEAS PUBLISHED BY THE FIRM AND ITS PUBLIC PROFILES · FULL DATA SHEET
Visit website ↗Summary
Tanj is a brand & identity agency in The Wall's Creative Strategy index, based in New York City, NY. Executives can review its capabilities, published engagement data, and start contact directly through its website at tanj.co.
Key facts about Tanj: operating since 2009; team of 2 - 9; minimum project $25,000+; average rate $200 - $300 / hr; rated 5 out of 5 across 67 Clutch reviews; rated 5 out of 5 across 5 Google reviews; 12 published services.
About Tanj
Tanj is a brand & identity agency in the Creative Strategy section of The Wall, based in New York City, NY. Branding and identity agency based in New York City, NY.
Published figures put Tanj at operating since 2009, a team of 2 - 9, a published minimum project of $25,000+, an average rate band of $200 - $300 / hr.
Quick facts
- FOCUS
- Creative Strategy · Brand & Identity. Google lists it as marketing agency, service establishment.
- FEE STRUCTURE
- Minimum project $25,000+ · avg. rate $200 - $300 / hr (per its Clutch profile).
Services Tanj publishes
Brand Copywriting · Brand Messaging · Brand Naming · Brand Research · Brand Storytelling · Brand Strategy · Company Naming · Data And Analytics · Email Marketing · Market Research · Product Naming · System Customized
12 services as published on its Google Business Profile.
Where Tanj sits in the index
- Rate band $200 - $300: shared by 79 of the 753 Creative Strategy firms that publish one; 1% publish a higher band.
- Minimum project $25,000+: shared by 137 of the 830 Creative Strategy firms that publish one; 11% publish a higher band.
- Team size 2 - 9: shared by 292 of the 912 Creative Strategy firms that publish one; 67% publish a higher band.
- Founded 2009: older than 58% of the 906 Creative Strategy firms that publish a founding year.
- Clutch rating 5/5 across 67 reviews; 730 of 1,184 Creative Strategy firms carry a Clutch rating at all.
- 135 Creative Strategy firms in the index list NY as home state, 1 of them in New York City.
Computed from The Wall's 3,460 listings at build time. Shares, not rankings.
Reviews on record
5★ 5 · 4★ 0 · 3★ 0 · 2★ 0 · 1★ 0
“Tanj was instrumental in achieving a successful brand launch for the client. The new name was well received by stakeholders and clients, as it came across as trustworthy and exciting. The team was timely, communicative, professional, and proactive, and their naming skills were outstanding.”
CLUTCH REVIEW · Branding · Sep 19, 2022
“The client soft-launched the name and messaging created by Tanj, receiving positive feedback internally and externally. The team was well-organized, delivered on time, and was highly responsive to needs throughout the engagement. Moreover, Tanj was creative and open to new ideas and input.”
CLUTCH REVIEW · Branding · Dec 26, 2025
“Tanj delivered excellent names that could grow with the client as a company. The names worked for all the different business lines the client added since the pandemic. The client was impressed with the creativity of the Tanj team. They were more creative than anyone else the client talked to.”
CLUTCH REVIEW · Branding · Dec 10, 2025
Ratings as published on Google and Clutch. The Wall collects no reviews of its own.
Web footprint
Tanj publishes 10 case studies on its site and names Ally, BD, Beyond Celiac, Blackstone, Buoy, Capital One, CBS Sports, Darden Restaurants among its clients.
Traffic and keyword figures are DataForSEO estimates for US Google; the stack is read from the live site.
On the record
- LINKEDIN SPECIALTIES
- Naming, brand strategy, copywriting, verbal identity, taglines, slogans, brand concepts & stories, messaging & brand voice strategies, brand architecture, naming architecture, trademark consulting, creative direction copy writing for print & digital
Questions people ask about Tanj
Q.01How much does Tanj cost?
Clutch lists Tanj at $200 - $300 / hr with a minimum project of $25,000+. Set any quote against those figures, and ask which roles will bill at which rate.
Q.02How do I choose Tanj for my brand?
Look for past work with brands at your stage and in your category, and ask who on the team will run the work. Tanj lists 10 case studies on its site and holds a Clutch rating of 5 of 5 from 67 reviews.
Q.03What does Tanj do?
Tanj calls itself a brand naming agency and brand language studio. Its Google Business Profile lists 12 services, including brand naming, brand strategy, brand storytelling, and brand research.
Q.04What is the process of working with Tanj?
Ask for each phase, deliverable, and approval step in writing before signing, since process varies by firm. A Clutch review says the client soft-launched the name and messaging Tanj created and received positive feedback internally and externally.
Q.05Who are Tanj's clients?
Tanj's site names these clients: Ally, BD, Beyond Celiac, Blackstone, Buoy, Capital One, CBS Sports, and Darden Restaurants. Ask for case studies from clients in your industry, since a logo list alone does not show the work.
Data sheet
- DOMAIN
- tanj.co
- CATEGORY
- CREATIVE STRATEGY
- SPECIALTY
- BRAND & IDENTITY
- TYPE
- MARKETING AGENCY
- SOLVES
- BRAND IDENTITY AND CREATIVE PERFORMANCE
- TYPICAL BUYER
- CMO / BRAND DIRECTOR
- CLIENT FIT
- $5M-$50M+
- HQ
- NEW YORK CITY, NY
- FOUNDED
- 2009
- TEAM SIZE
- 2 - 9
- MIN PROJECT
- $25,000+
- AVG RATE
- $200 - $300 / hr
- GOOGLE RATING
- 5/5 · 5 reviews
- CLUTCH RATING
- 5/5 · 67 reviews
- STATUS
- LISTED
- PERMALINK
- /c/tanj.co.html
More creative agencies in New York
Tanj is one of 135 creative agencies headquartered in New York in The Wall. Compare all 135 by rating, rate, and minimum.
- DD.NYC®, New York (4.8 on Google)
- WANT, New York (4.9 on Clutch)
- League Design Agency, New York (5 on Google)
- Ninja Promo, New York (4.7 on Google)
- MultiVision Digital Productions, New York (4.9 on Google)
Also in Brand & Identity
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