TCG Collective

To check what full-service means at any firm, ask which functions it handles in-house and which it subcontracts. TCG Collective describes itself as an Advertising Services company, and its LinkedIn specialties include Branded Content Production, Creative Services, Event Production, and Influencer Marketing.

Ask any firm of this type for a written list of the marketing functions it delivers directly and the ones it subcontracts. The Wall lists TCG Collective as a full-service agency, and its LinkedIn specialties include Strategy & Insights and Retail Marketing.

Rankings of the big 5 marketing agencies differ by publisher, so check how any list measured size before you rely on it. The Wall's record does not place TCG Collective on any such list, and its site lists 1 case study.

Rules of thumb like this vary by source, so ask any agency to define the term in its own words and show how it applies to your plan. The Wall's record does not say whether TCG Collective uses it. Strategy & Insights is the specialty in its listing closest to that question.

The Wall lists TCG Collective in Chicago, IL. LinkedIn puts its team at 11-50 and dates the firm to 2014. Ask who on that team will run your account, since headcount does not show who does the work.