ZoomInfo
The enterprise-scale B2B contact and company database, with intent data and workflow tools.
What ZoomInfo is
ZoomInfo (NASDAQ: ZI) is a US B2B data platform providing verified contact information, company firmographics, technographics, and intent data on hundreds of millions of business professionals globally. Formed from the 2019 merger of ZoomInfo and DiscoverOrg; publicly listed 2020.
Who uses ZoomInfo
Enterprise B2B sales and marketing organizations with data-hungry outbound motions, ABM programs, and the budget to justify the platform's premium pricing. SMBs typically use Apollo or Lusha instead at 10–20% of the cost.
What ZoomInfo costs
ZoomInfo does not publish list pricing. Typical enterprise contracts start around $15,000–$30,000/year for a small team and scale into six figures for large deployments. Intent data (ZoomInfo Intent, formerly Bombora) and Workflows add-ons price separately.
Where ZoomInfo sits in the growth-vendor context
ZoomInfo shows up on shortlists in The Wall's Sales pillar. Buyers who consider ZoomInfo typically also evaluate Salesforce, Outreach.io, HubSpot — the shortlist question is usually not whether ZoomInfo is a good product (it generally is, or it wouldn't be on the list), but whether its center of gravity fits the company's shape.
Frequently asked
What is ZoomInfo used for?
ZoomInfo is used for B2B prospecting (finding target contacts), account-based marketing (identifying in-market accounts via intent data), CRM enrichment (keeping records current), and outbound workflow automation.
How much does ZoomInfo cost?
Enterprise contracts typically start at $15,000–$30,000/year for smaller teams and reach six figures for large deployments. ZoomInfo does not publish list pricing.
ZoomInfo vs Apollo?
ZoomInfo has deeper data and stronger enterprise features but costs 5–10× more. Apollo is the SMB-through-mid-market alternative — most companies under 250 employees find Apollo's data quality sufficient at a fraction of the cost.
Is ZoomInfo worth the cost?
For enterprise sales orgs with formal outbound and ABM programs, generally yes. For small teams doing occasional prospecting, almost certainly not — Apollo or Lusha delivers 80% of the value at 10% of the cost.
What are ZoomInfo alternatives?
Apollo.io (SMB/mid-market default), Lusha (cheaper contact-first), Cognism (EU-strong), Clearbit (now HubSpot Breeze), LinkedIn Sales Navigator (people-first, no email direct).
ALTERNATIVES
Salesforce — The dominant enterprise CRM platform and the anchor of most large B2B revenue stacks. Outreach.io — The dominant sales-engagement platform for B2B sales development and outbound teams. HubSpot — The dominant all-in-one CRM + marketing + sales platform for the mid-market.RELATED IN THE ATLAS
Sales — the pillar this platform lives in The Wall glossary — 200+ growth-vendor terms defined Data briefings on the US growth-vendor marketThe Wall is an independent directory. This page describes ZoomInfo as a market entity for buyer reference; ZoomInfo is not a paid inclusion, sponsor, or affiliate. Facts on this page are compiled from public sources including the vendor's own website, SEC filings where applicable, and industry references. Corrections: contact page.