The price of entry: 82% of US agencies that disclose a minimum will start at $10,000 or less

Minimum project sizes across 1,648 disclosing US growth vendors show an accessible market floor — $5,000 is the most common gate, and six-figure minimums are rare.

1,648 listings in The Wall's index publish a minimum project size. The most common gate is $5,000, and the overwhelming majority of the market opens below the level many mid-market buyers assume:

Minimum project size	Firms	Share of disclosed
$1,000+	461	28.0%
$5,000+	534	32.4%
$10,000+	365	22.1%
$25,000+	182	11.0%
$50,000+	66	4.0%
$75,000+	22	1.3%
$100,000+	14	0.8%
$250,000+	4	0.2%

1,360 of 1,648 disclosing firms — 82.5% — will open an engagement at $10,000 or less. Only 106 firms (6.4%) set the gate at $50,000 or above, and just four firms in the entire index require a quarter-million dollars to start.

Reading a minimum correctly

A minimum project size is a qualification filter, not a price list. Firms use it to screen out engagements too small to staff properly. For a buyer at $5M+ in revenue, the data says the filter is rarely the obstacle: the market's entry gates cluster far below a serious quarter's marketing budget. The more useful signal is the combination — a firm's minimum, its hourly band, and its team size together sketch what a real first engagement looks like before the first call.

90 firms in the engagement-data set (5.2%) publish no minimum at all.