BRIEFING Β· DATA FROM THE INDEX

What US growth agencies charge in 2026: seven in ten disclosed rates land between $100 and $199 an hour

BY THE WALL EDITORIAL TEAM Β· PUBLISHED AUGUST 3, 2026

Across 1,440 US agencies that publish an hourly-rate band, $150–$199 is the single most common answer β€” and the premium tail above $300 is far smaller than agency marketing suggests.

Of the 1,738 listings in The Wall's index that carry provider-declared engagement data, 1,440 publish an hourly-rate band. The distribution is tighter than most buyers expect:

Hourly-rate bandFirmsShare of disclosed
$150 – $199 / hr53136.9%
$100 – $149 / hr47032.6%
$200 – $300 / hr16311.3%
$50 – $99 / hr15911.0%
$25 – $49 / hr704.9%
< $25 / hr251.7%
$300+ / hr221.5%

Two-thirds of the market prices in a $100 band: 1,001 of 1,440 disclosed rates β€” 69.5% β€” fall between $100 and $199 per hour. The tails are thin on both ends. Only 6.6% of disclosing firms price below $50 an hour, and only 1.5% price above $300.

What the compression means for buyers

For a company budgeting an engagement, the practical read is simple: a US agency quoting inside $100–$199 is quoting the market norm, and a quote outside that band should come with a reason β€” deep specialization and senior-only teams on the high side, offshore delivery or junior-heavy teams on the low side. At the modal band, a 20-hour-per-month retainer prices at roughly $3,000–$4,000 per month before deliverable-based pricing enters the picture.

A further 298 firms in the engagement-data set β€” 17.1% β€” publish no rate at all. That group is examined separately in the transparency-gap briefing.

How this was computed. Figures are computed from The Wall's index of 2,286 approved, US-based, machine-verified-live listings as of August 3, 2026. Engagement data (rates, minimum project sizes, team sizes, founding years, ratings) are provider-declared figures published on public Clutch profiles and are present for 1,738 of the 2,286 listings; percentages of "disclosed" values exclude listings that publish no figure. Nothing in this briefing is estimated or modeled. Sourcing standards: editorial policy.

RELATED BRIEFINGS

The price of entry: 82% of US agencies that disclose a minimum will start at $10,000 or lessThe transparency gap: 17% of US growth agencies won’t publish an hourly rateThe 10-to-49 majority: half of US growth agencies run mid-size teams