Agencies Founded Since 2020 Get Almost No Search Traffic
The median agency founded in 2020 or later gets an estimated 6 organic visits a month. Agencies founded from 2000 to 2009 get 98.
Key findings
- 417 agencies founded in 2020 or later: median 6 estimated monthly organic visits and 11 ranking keywords.
- Organic visibility falls with each cohort founded after 2000: from 2000 to 2009, then 2010 to 2015, then 2016 to 2019, then 2020 or later.
- 42.2% of the newest agencies have any public review, against about seven in ten of those founded from 2000 to 2015.
- Agencies founded before 2000 (n=339) have the most search traffic of any cohort (median 114) but fewer public reviews (median 2) than firms founded from 2000 to 2015.
Search visibility and reviews by founding cohort
| Founded | Agencies | Median est. organic visits | Median ranking keywords | Median public reviews | Any review (%) |
|---|---|---|---|---|---|
| Before 2000 | 339 | 113.8 | 70 | 2 | 56.6 |
| 2000 to 2009 | 570 | 98 | 75 | 6 | 68.2 |
| 2010 to 2015 | 592 | 60.2 | 66 | 9 | 72.5 |
| 2016 to 2019 | 506 | 38.5 | 35 | 5 | 61.5 |
| 2020 or later | 417 | 5.5 | 11 | 0 | 42.2 |
Download the data (CSV) · Free to use with attribution under CC BY 4.0.
Methodology
The population is the 3,460 US growth-services vendors listed in The Wall on the as-of date: marketing, SEO, creative, content, social, PR, automation, demand generation, sales, and AI marketing firms that sell to established businesses. It is a large directory, not a random sample of every US agency, and results describe it.
Founding year comes from each agency's LinkedIn company page (2,424 agencies with one).
Organic visits are DataForSEO Labs estimates of monthly visits from US Google organic results ("estimated traffic volume"): search volume for each ranking keyword multiplied by a click-through rate for its position. They are modeled, not measured, and are best read as a comparison between firms. A firm with no ranking keywords in that index is counted as zero.
Every figure on this page is computed by one script from The Wall's records and is reproducible from the CSV above. Full sourcing rules: methodology. Corrections: editorial and corrections policy.
Cite this study
The Wall. "Agencies Founded Since 2020 Get Almost No Search Traffic." November 7, 2026. https://hitthewall.net/research/new-agencies-search-traffic.html
Journalists and researchers: inquiry@hitthewall.net for cuts by state, discipline, or firm size.