Apollo.io
The all-in-one sales intelligence + engagement platform that made ZoomInfo-level data affordable to SMBs.
What Apollo.io is
Apollo.io is a San Francisco-based sales technology company founded in 2015. The product combines a 275M+ B2B contact database with sales-engagement (sequences, dialer), meeting scheduling, and workflow automation, the categories previously served by ZoomInfo + Outreach + Salesloft, at a fraction of the cost.
Who uses Apollo.io
SMB and mid-market sales teams that need enterprise-adjacent data quality without enterprise pricing. Especially strong for outbound SDR teams, founder-led sales, and B2B agencies running lead-gen for clients.
What Apollo.io costs
Free tier includes 60 email credits/month. Basic ~$59/user/month, Professional ~$99, Organization ~$149. Enterprise pricing custom. Most SMB sales teams run Basic or Professional. Meaningfully cheaper than ZoomInfo or Outreach individually, let alone both combined.
Where Apollo.io sits in the growth-vendor context
Apollo.io shows up on shortlists in The Wall's Sales pillar. Buyers who consider Apollo.io typically also evaluate Outreach.io, Salesforce, ZoomInfo. The shortlist question is usually not whether Apollo.io is a good product (it generally is, or it wouldn't be on the list), but whether its center of gravity fits the company's shape.
Frequently asked
What is Apollo.io?
Apollo.io is a unified sales-intelligence and engagement platform: contact database, sales sequences, dialer, meeting scheduler, and workflow automation in one product.
How much does Apollo.io cost?
Free tier (60 credits/month), Basic ~$59/user/month, Professional ~$99, Organization ~$149. Most SMB teams end up in the $59–$99 range per seat.
Apollo vs ZoomInfo?
Apollo has 90% of ZoomInfo's data quality at 10–20% of the price. For teams under 250 employees, Apollo is almost always the right first choice. Enterprises with existing ZoomInfo contracts and deep data-integration needs keep ZoomInfo.
Apollo vs Outreach?
Outreach is a specialist sales-engagement platform (best-in-class sequences, deep Salesforce integration). Apollo does sequences + everything else at lower quality on each piece but massively lower cost. Match to team maturity: mature enterprise = Outreach; SMB/scaling = Apollo.
What are the best Apollo alternatives?
ZoomInfo (enterprise, deeper data), Lusha (contact-first, cheaper for individuals), Clay (waterfall enrichment across sources), Salesforce Sales Engagement (Salesforce-native), Outreach + ZoomInfo combo (enterprise stack).
ALTERNATIVES
Outreach.io: The dominant sales-engagement platform for B2B sales development and outbound teams. Salesforce: The dominant enterprise CRM platform and the anchor of most large B2B revenue stacks. ZoomInfo: The enterprise-scale B2B contact and company database, with intent data and workflow tools.RELATED IN THE ATLAS
Sales, the pillar this platform lives in The Wall glossary: 200+ growth-vendor terms defined Data briefings on the US growth-vendor marketThe Wall is an independent directory. This page describes Apollo.io as a market entity for buyer reference; Apollo.io is not a paid inclusion, sponsor, or affiliate. Facts on this page are compiled from public sources including the vendor's own website, SEC filings where applicable, and industry references. Corrections: contact page.